Role Description
As the Senior Manager, Customer Marketing – National Accounts, you’ll drive growth within the Non-Commercial channel, a priority for the US Away From Home (AFH) Business Unit. This role focuses on developing strategic priorities, go-to-market plans, and customer relationships to create branded experiences and drive innovation on a national scale.
- Lead marketing strategy and execution for National Accounts, focusing on 2-3 key customers (e.g., Compass Foodbuy) and targeted channels (e.g., Colleges and Universities).
- Partner with company leadership to set objectives and priorities for joint business plans with key customers.
- Enhance visibility and performance on distributor online platforms, driving awareness and conversion, especially in core categories.
- Collaborate with the AFH Digital team to advance digital marketing capabilities.
- Utilize data and insights to identify opportunities and prioritize channels, segments, categories, and products across the customer portfolio.
- Develop initiatives and partner with Sales to promote new products, creatively accelerating innovation adoption and execution.
- Drive assortment strategies, in-store execution, and targeted branded campaigns within the cash & carry segment.
- Build and maintain relationships with key customers and industry partners to support the broader channel strategy.
- Create tools and resources to empower sales teams (internal and external) to sell to distributors and operators.
- Collaborate cross-functionally with Sales, Brand Marketing, Consumer Insights, Culinary, Finance, Project Management, R&D, and Operations to strengthen marketing fundamentals and support business growth.
Benefits
- Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
- Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
- Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs.
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability.